If you have read a viral marketing book in the past, you may have learned about the benefits of YouTube as effective viral marketing. Since millions of people worldwide watch YouTube, you have the opportunity to market your business to a global rather than just a local or nationwide audience. One of the best strategies in viral marketing with YouTube is to include some how-to videos on skills that require the use of your products. For example, if you’re selling all natural cleaning supplies, such as dishwashing liquids and soap powders, you can have videos that offer tutorials on cleaning tasks.
Invite Comments From Viewers
When you create YouTube videos and upload them to the website, you should invite comments from viewers because this makes your YouTube channel interactive and you can learn from the comments. The comments can give you insight on where you’re doing well with the videos and where you need improvement. You videos can increase in rankings with the search engines when you do this.
Use Catchy Titles
YouTube videos tend to have interesting titles so when making your videos you need to give them unique but memorable titles. The titles you choose must be related to the topics of the videos and the services you’re promoting. Research keywords that pertain to the nature of your videos and read a viral marketing book to get assistance.
Always Include Call To Action in Video
Unless you include a call to action, your promotional YouTube video will not be taken seriously. You don’t want to spend five to ten minutes discussing your products and not offer the opportunity for people to try them. At the end of your video mention that if people want to learn more about what you offer, they can call the company’s number or visit the website.
Include Customer Testimonials
Don’t focus your entire promotional video on customer testimonials but it helps potential customers to see what your current and previous customers are saying about your products and services. Your customers can discuss what life was like for them before they tried your products and how things changed once they tried them.
YouTube is a powerful tool for viral marketing and the key is knowing how to use it effectively. YouTube marketing is also cost effective and within minutes you can reach a wide audience. You should add new videos to your YouTube channel every few weeks to stay relevant and on the minds of video viewers.