Protect your company from the consequences of bad hiring choices. Consider the following hiring mistakes to avoid when you choose a digital marketing company in Fort Collins CO.
Hiring by cost
Cost isn’t the sole determining factor for hiring a digital marketing team. Learn to look beyond the price to find out whether the firm offers you real value or not. Consider the service quality of the firm along with its reputation before you hire one.
Not checking service line-up
Always consider the service lineup of the company before you go ahead with the rest of the hiring process. Does it offer services relevant to your marketing plans? Some companies may not be well equipped to handle the demands of your firm, especially if you want a range of services. That’s one of the many things you’ll need to consider when you hire a digital marketing company in Fort Collins CO.
No emphasis on mobile
Any digital marketing specialist worth his/her salt knows how importance mobile-friendly pages are, the Entrepreneur says. If the firm doesn’t seem to be aware of how to transition your pages to mobile-friendly ones, then that’s a red flashing sign. If the firm doesn’t believe in the relevance of mobile, then look walk away and hire someone else.
Undervaluing content
It’s essential for companies to stand out from the rest of their competition. But don’t do it at the risk of undervaluing your content as well as messaging strategy. Any disconnect between your brand and marketing campaigns will confuse your target audience and undermine consumer trust in your company.
Black hat tactics
Some agencies may use black hat SEO practices, promising quick gains. But this can get you penalized, leading to dramatic drops in your rankings and traffic. Avoid all that by finding and hiring the right team for you.
