Hiring SEO services in Lehigh Valley can do a lot to get your company out of that sales slump, expand your consumer base, increase brand awareness, and increase your bottom line and ROI. In the wrong hands, though, SEO could do a lot to hurt your business. Here are some of the worst mistakes you can make.
Stuffing it with too many keywords
The right keywords, used properly, can help your content rank better on the search engines. However, if you put in too many keywords, you run the risk of turning the content unreadable. It could also overshadow the point of the content. This will make your customers turn away from you real quick.
Publishing stale content
Fresh content gets noticed. Old content gets buried. If you keep sharing old posts and videos, that’s not going to help you get the level and quality of engagement you want from your clients, the Search Engine Journal says. Update your pages with fresh content. That way, your customers have a reason to keep coming back to your pages.
Recycling your content without changing anything
If you’re trying to recycle your old content, the make sure you wait awhile before doing so. You may also want to use different images and add in a line or two to upgrade the content. That can help you recycle old posts. Don’t overdo it, though. Otherwise, your audience will get tired of your posts and look elsewhere.
Not investing in a mobile-friendly page
If your pages aren’t optimized for mobile yet, then you’re missing a big chance to market to a wider audience. Take those limitations down by hiring SEO services in Lehigh Valley. Look for a reputable marketing firm to help you. This will make it easy for you to connect to a larger consumer base for your products and services.
