The Importance Of SEO For An Auto Dealership

It can sometimes be confusing to know what is important and what is not important when designing a website and creating online marketing programs. In the case of any online marketing program, your SEO for an auto dealership is going to be important both for local SEO as well as for search engine ranking positions.

Most people have heard of SEO or search engine optimization, but it is not just a simple use of keywords. Instead, SEO strategy today needs to look at the overall functionality of the website, the inbound links, and even the quality of the articles and content on the site.

This is where a company that can help specifically with SEO for an auto dealership assist you in developing original content, ensuring that all the images on your site are seen by the search engines, and even allow potential customers to locate your dealership from the search engine results page.

Keywords and Links

While the actual setup of the site is important in SEO rankings, the keywords and links are still the most essential elements. Keywords cannot be overused in the content on the site, but they do need to appear at least in headers, meta descriptions and in the alt tags for photos.

Keep in mind that search engines can’t “read” or see photos, so you have to prove an alt tag, or a written description of the photo, just for those search engines. This will also allow your website to show if a customer does an image search on a particular make and model of vehicle.

Links to quality sites that aren’t competing but that are relevant and helpful to your customers are also important for search engines. With quality links, your customers will return to the site for information, and that traffic boosts your rankings.

Local SEO

When it comes to SEO for an auto dealership, local SEO should be a priority. This allows anyone on a laptop, tablet or phone to search for a specific type of dealership, such as “Ford dealership” and get results based on their GPS location.

To do this, you will need to ensure you use the right keywords and also indicate the surrounding areas in your content and throughout the website. This is one of the most powerful marketing tools as it brings customers already in your area and looking for specific dealerships to your door by providing a map, the dealership information and even ratings by past customers all on those all-important search engine results.