With dozens of different business events occurring in a city at any time, it is essential that you create a strategy for getting the word out about your upcoming event. When you develop a clear-cut plan for getting your invite to your target group, you can get ahead of the competition.
Unless you have a huge mailing list, or endless marketing budget, then you need to be creative and be flexible. In some cases, it may also be a good idea to hire professional Corporate Event Management Companies for assistance.
Maximize the Existing Knowledge
You should take a bit of time to categorize the contacts you have in your database or your mailing list by any method you see fit. You can do this by adding tags or keywords to your current management system. When you collect information at any event, you can use that down the road. When you have everything organized in this manner, you will be able to narrow down who would be interested in the next event you are planning.
Use Social Media
While this one may seem like a no-brainer with the prevalence of social media in today’s business world, the fact is that utilizing your social media presences, such as LinkedIn, can help to get the word out about what you have planned. For example, if you are planning a conference on renewable energy, you will have more than 1,500 LinkedIn groups that you can choose from for spreading the word about your event.
Offer a “Teaser”
It is only human nature to fear something that is unknown; however, if you are proactive, you can provide your audience with a taste of what they will receive if they attend your event. Take the time to publicize various, short clips of similar events you have hosted in the past. You can also offer up links to the speaker’s publications or blog. This will help to increase interest and give your potential audience with an idea of what they will experience if they attend.
When you are planning any type of corporate event, it is essential that you take the time to let others know what is going on. This will help ensure a great turnout when the actual date of the event rolls around. This requires time and effort, but it will be well-worth it in the end, since you will have people interested in what is going on attending the event.
