Even if your service is something which people need on a regular basis, the passing seasons and the opportunity to celebrate special occasions present significant opportunities to undertake some useful marketing. Particularly when you’re providing a desirable service such as hair care or beauty treatments, there’s always a good justification for customers to pamper themselves with what you have on offer; they just need you to provide them with the right reasons to do so. Many salon owners opt for professional website design for beauty salons in California in order to optimize their seasonal sales opportunities.
Discount Vouchers
Vouchers and tokens which can be easily downloaded from the Internet and used to obtain an appealing discount on services or additional treatments for no additional cost provide a great way of tempting customers to take advantage of what you provide. Expert website design for beauty salons in California can give you the necessary help to display vouchers prominently on your site as well as give you the technical assistance needed to ensure they can be easily printed for later use.
E-gift Certificates
At Christmas, Valentine’s Day or birthdays, lots of people are looking for the perfect gift for their partners, children, friends or relatives. An e-gift certificate for your salon would make a great present for anybody who wants to enjoy some premium pampering and well-deserved “me time.” Experienced website design professionals for beauty salons in California can enable you to offer a full selection of e-gift options to your customers, allowing them to attractively gift your services. Not only is this a great way of immediately boosting sales, a customer benefiting from a visit to your salon due to an e-gift certificate could well go on to generate a significant amount of repeat business.
Email Marketing
It’s no good offering a wonderful selection of seasonal offers to your customers if they don’t know about them! Whether you advertise upcoming promotions on social media, email your customers or provide links from other sites to your own, ensuring the right communication channels are used and providing timely notice of special cut price deals is essential. Website design experts for beauty salons in California offer a customizable email service which helps ensure your customers are kept up to date with seasonal news, discounts and information which they will find of use.
