Despite the fact that marketing has taken a hard turn toward interactive and experience-based advertisements, there is still nothing as important or influential as a good sign. When placed outdoors, within clear lines of sight and created with eye-catching colors, designs, animation and more, these signs can mean the difference between business mediocrity and roaring success.
Location, Location, Location
When using outdoor signs, one of the best applications is bringing in foot traffic to your location. Putting a sign up outside your business location, shop or venue will bring in customers that might not have otherwise been planning to patronize your location, while those who were already in search of your goods or services will be able to find you more easily.
Catch Their Eye
All signs are eye-catching, but nothing says you’re serious about your business and serving your customer than an outdoor full-color LED display. When you need something that will pull in people off the street as well as please the eye of your usual customers, a customized, illuminated outdoor display will check all those boxes and so many more.
What to Share
Just as important as where your sign is located and how it’s made is what you share on its face. Relevant information is key, but so are promotions and incentives to visit your location, if you have the space for them. With an outdoor full-color LED display, you have all the space you need to add custom information, images and video to entice visitors and passersby alike to enjoy your goods and services. Whatever you’re selling or offering, a full-color, brightly-lit sign is exactly what you need!
Where to Shop
Ready to add digital signage to your storefront or street location? Contact your local retailer of lighting and signage to ask about customized models, and see just how much a good sign can do for your business. See your company’s future in full color!