Choosing Your Business Email Marketing Platform

by | Feb 10, 2015 | Roofing Services

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Advancing your sales potentials through the use of an email marketing program is an essential part of doing business today. Through the choice of the right email marketing platform you will be able to create beautiful, professional and fully customized emails that will let your customers and potential new customers know about your products and services.

Even if you don’t do any ecommerce from your website an email marketing platform that allows you to create just the emails you want is critical for any marketing and advertising program. With various options to consider when you are comparing platform providers companies need to approach their selections and choices with a strategy in mind.

Pricing and Contracts with an Email Marketing Platform
Different companies offer different pricing options and different types of contracts. Any of the options may be a good match, but only if it is the right service for your business. You don’t want to be paying for volume you will not use while at the same time you don’t want to have to lock into a long term contract to access the features you need.

EnFlyer offers an email marketing platform for business that has no long term contract requirements and allows you to choose the package that works best for you. Since you only commit on a month to month basis you can easily change between plans to suit your growing business needs.

Good Selection of Features and Options
When you are selecting the platform and the company you want to do business with check on the number of features that they offer with their plans and packages as part of the price. EnFlyer is a great example of a company that provides everything from templates and multiple list databases to storage and even automation of campaigns and tracking of emails all within the standard price.

Of course, knowing what services you want starts with reviewing different sites and finding out what is offered. Try looking at the top sites, such as EnFlyer first, and then look at some of the cheap offerings out there to see the difference. Finally, compare the companies and see which one comes out on top based on your specific email needs.

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