How fast you complete tasks matters. The same goes for websites. Professionals should strive to have a website that loads quickly to attract potential clients. Quality SEO services should always take speed into account; if they don’t, you’re losing out. Educating yourself on the basics of search engine optimization can help you take steps to market your business in the best possible way.
What Is Page Speed?
Site speed is a measurement of how fast the content on your website becomes visible. SEO tools such as Google Analytics and Moz monitor speed and can be a valuable resource for professionals looking to optimize their brand. Data is presented in easy-to-read graphs that you can analyze to determine steps for improvement.
Slow speed can impact the following factors negatively:
User experience
Reputation
Google ranking
Lead generation and conversion
You might see a drop in one or all of these if your webpage takes 10 seconds to load instead of three. In fact, almost half of online consumers expect their webpage to load in three seconds or less. Even a one second delay can cause a seven percent reduction in conversions.
Tips to Improve B2B Speed
SEO web consulting can do wonders for improving your online image. A professional can take a look at your website and suggest improvements, such as a new web host. This simple act alone can have drastic results. In addition, they may adjust browser catching. Turning off this feature can reduce the back and forth between servers and process information more efficiently.
Graphics also play a big role in site speed. Top notch search engine optimization should include a check on the pictures displayed on your webpage. Professionals can easily compress images to make them use less pixels and bytes. It’s always the best approach to use images in their original size. Not only are they crisper, but they also have a less of a negative impact on site performance.
Many older websites are written with poor code, which can cause more than a few potential clients to flee. A developer can examine the backend of a website to ensure unnecessary code is deleted. They can also implement Accelerated Mobile Pages (AMP) for companies that rely on internet traffic to attract the majority of their clients.
Don’t get left behind in internet marketing. SEO services can go a long way toward attracting new business and increasing net profits by making your content load seamlessly for every visitor.
