Search engine optimization in San Jose CA is a subfield of inbound marketing that is constantly changing and evolving. From the earliest days of keyword stuffing to the more sophisticated strategies of 2015, below are the five elements that your company needs to have in order to successfully rise in the search engine ranks:
1.A Mobile-Friendly Site
The most important digital strategy for effective search engine optimization service in San Jose CA is to have a responsively designed or mobile-friendly website. With Nielsen now reporting that the average American adult spends 34 hours accessing the net through their mobile phone compared to 27 hours via their PC, it’s clear that mobile access is the key to the success of any online business.
2.A Presence on Social Media
Businesses with a search engine optimization strategy that focuses on social media enjoys a host of benefits:
Social media allows faceless companies to connect with customers on a human level
Facebook, Twitter, LinkedIn and other social networks give businesses the opportunity to share updates and information about their products and services
Social media increases your global presence through the use of “shares,” “likes,” “retweets” and more
Tying directly to old school SEO is the fact that social media also allows inbound marketing savvy businesses to implement keywords to elevate their presence both within that social media site and in general search engines.
3.Educational Content
Google has made it no secret with their updates over the last few years that quality content is a key component to search engine optimization. Informative content that is geared toward delivering information and answering questions is rewarded on this search engine by being placed higher in the ranks than content that is focused on selling or that offers redundant information. The type of content that helps elevate a business website through the ranks is changing too, however, with our next point being arguably now more important than text-based content.
4.More Video Footage
It was suspected for years that having a video on one’s website could increase its ranking on the SERPs (Search Engine Result Pages), but now it’s clearly a must. With Google owning online video giant YouTube, businesses with a strong presence on this site often appear higher in the search engines than those that don’t. As an added benefit, YouTube videos are placed at the top of Google’s search results, immediately elevating your YouTube videos above and beyond website and social media listings.
5.Keyword-Friendly URLs
Much like good quality content, this too has been a top priority for several years when it comes to having a successful search engine optimization strategy. As Solution X Marketing has experienced first-hand, websites with concise, descriptive keyword-friendly URLS are easier for both search engines and visitors to your website to recognize, and tend to be shared more on social media than lengthy or confusing ones.